Course Detail

Course Title  Introduction to Communication
Course Code  AC 1201
Credit  4
Semester Offered  1
Duration of Courses  
Degree  Undergraduate
Programme  Bachelor of Arts
Course Description   There is no one widely accepted approach to the study of communication, since it is an interdisciplinary field with practitioners coming from a number of disciplinary backgrounds. Therefore, the first aim of this module is to introduce students to the wide variety of models there are in the study of communication. Given this number of different models and the different backgrounds of those studying the subject, students have to become familiar with quite dissimilar ways of looking at communication and able to handle concepts which may have their genesis in disciplines as separate as psychology or journalism. This being a first semester module, the second major aim of the module is to introduce students to habits of independent study, the necessity to come up with their own points of view and the willingness and ability to critique the idea of both themselves and others.
Prerequisite  None
Other Description  Major Option/Breadth
Language of Instruction