Course Detail
| Course Title | Principles of Business |
| Course Code | BB 1101 |
| Credit | 4 |
| Semester Offered | 1 |
| Duration of Courses | |
| Degree | Undergraduate |
| Programme | Bachelor of Business |
| Course Description | Upon completion of this module, students are expected to be able to demonstrate an understanding of business management, particularly the business functional areas such as finance, marketing, production, operations, general management and global competition. They will also be expected to have a coherent, broad comprehension of the current issues and debates in business management including sustainability. |
| Prerequisite | None |
| Other Description | Bachelor of Business: Degree core All other programmes: Breadth |
| Language of Instruction |