| Course Description |
Marketing is one of the various management processes employed by companies to create value for customers. The skillful marketer is able to identify or create customer needs and then work with the various other functions within or outside the company to design and deploy capabilities to satisfy those needs better than competitors can. The main aim of this module is to provide students with a broad introduction to the marketing concepts and the role of marketing in the modern organization. On completion of the module, students should be able to appreciate the importance systematic marketing approach to marketing issues; and to develop decision making skills in the various functional areas of marketing, including product, price, promotion and distribution policy.
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