Course Detail
| Course Title | Service Marketing |
| Course Code | BK 3302 |
| Credit | 4 |
| Semester Offered | 1 |
| Duration of Courses | |
| Degree | Undergraduate |
| Programme | Bachelor of Business |
| Course Description | The module aims to provide insights into the implication of customers’ expectations and perceptions on managing and marketing of services. Upon completion, students should be able to evaluate some key critical components in the creation of competitive advantage, and to implement and manage service quality, in order to create service value and enhance satisfaction. The module also emphasizes on the importance of customer relationship management in service organisation. |
| Prerequisite | BB 2204 Marketing Management |
| Other Description | Bachelor of Business (Bus. Admin.): Major Option/ Breadth All other majors/programmes: Breadth |
| Language of Instruction |