Course Detail
| Course Title | Fundamental Marketing |
| Course Code | ICHT 221 |
| Credit | 4 |
| Semester Offered | 1, 2, 3 |
| Duration of Courses | |
| Degree | Undergraduate |
| Programme | Bachelor of Business Administration in International Hospitality Management (International Program) |
| Course Description | Principles of business management, developing market strategy in business marketing and business customers, and real life business examples and case studies to demonstrate business marketing theories in practice. Principles of business management, developing market strategy in business marketing and business customers, and real life business examples and case studies to demonstrate business marketing theories in practice. |
| Prerequisite | 36 GE Credits |
| Other Description | |
| Language of Instruction |