Course Detail
| Course Title | Strategic Planning and Management |
| Course Code | ICHT 401 |
| Credit | 4 |
| Semester Offered | 1, 2, 3 |
| Duration of Courses | |
| Degree | Undergraduate |
| Programme | Bachelor of Business Administration in International Hospitality Management (International Program) |
| Course Description | Fundamental concepts of strategic management: internal and external analysis, strategy identification and evaluation, the relationship of strategy and organization, competitor analysis, corporate strategy and corporate social responsibility in order to reach firm’s higher efficiency and gain the competitive position in the market. |
| Prerequisite | ICHT 301 or ICHT 321 |
| Other Description | |
| Language of Instruction |