| Course Title |
Marketing and Sales for Hospitality Industry |
| Course Code |
ICIH 321 |
| Credit |
4 |
| Semester Offered |
1, 2, 3 |
| Duration of Courses |
|
| Degree |
Undergraduate |
| Programme |
Bachelor of Business Administration in International Hospitality Management (International Program) |
| Course Description |
Market and sales orientation concepts and processes for gaining competitive advantages in the hospitality industry. Emphasis is placed upon identifying key environmental issues and formulating a competitive marketing and sales plan. It also demonstrates that the dimensions of marketing and sales evolved in accordance with time
|
| Prerequisite |
ICHT 221 and ICHT 232
|
| Other Description |
|
| Language of Instruction |
|
