Course Detail
| Course Title | Consumer Behavior in Hospitality Industry |
| Course Code | ICIH 322 |
| Credit | 4 |
| Semester Offered | 1, 2, 3 |
| Duration of Courses | |
| Degree | Undergraduate |
| Programme | Bachelor of Business Administration in International Hospitality Management (International Program) |
| Course Description | Factors that interact and influence the decision-making process of consumers to consume hospitality services from both conventional and post-modern perspectives, and to look into varieties of theories and phenomenon, particularly those of post-modern era that affect the intention of consumers to consume. |
| Prerequisite | ICHT 232 |
| Other Description | |
| Language of Instruction |