Course Detail
| Course Title | Entrepreneurship in Hospitality Business |
| Course Code | ICIH 402 |
| Credit | 4 |
| Semester Offered | 1, 2, 3 |
| Duration of Courses | |
| Degree | Undergraduate |
| Programme | Bachelor of Business Administration in International Hospitality Management (International Program) |
| Course Description | Tourism Systems Model, Destination Life Cycle Model, Types of Travel Intermediaries for Hospitality Business, Factors Influencing Hospitality Growth, Business Plan for Hospitality, Blue Ocean Strategy, Creative Development for Hospitality Business, Travel Distribution Channel, Information Technology for Hospitality Business. |
| Prerequisite | : ICHT 232 and ICHT 301 |
| Other Description | |
| Language of Instruction |