Course Detail
| Course Title | Revenue Management in Hospitality Industry |
| Course Code | ICIH 403 |
| Credit | 4 |
| Semester Offered | 1, 2, 3 |
| Duration of Courses | |
| Degree | Undergraduate |
| Programme | Bachelor of Business Administration in International Hospitality Management (International Program) |
| Course Description | The concepts of revenue management for understanding the process of hospitality revenue management, effective revenue management planning; Demand Forecasting, Dynamic Value-Based Pricing, Network Revenue Management, Strategic revenue management; and the application of knowledge to solve the case studies in hospitality industry. |
| Prerequisite | ICHT 232 and ICIH 321 |
| Other Description | |
| Language of Instruction |