Course Detail

Course Title  Event Management
Course Code  ICIH 421
Credit  4
Semester Offered  1, 2, 3
Duration of Courses  
Degree  Undergraduate
Programme  Bachelor of Business Administration in International Hospitality Management (International Program)
Course Description  Planning, organizing and managing event activities and the event environment, the industry's stakeholders, event infrastructure, marketing, human resources, contingency planning, legal issues, strategic management, and research, analysis and evaluation.
Prerequisite  ICHT 232
Other Description  
Language of Instruction