Course Detail
| Course Title | Sport Event Management |
| Course Code | ICIH 422 |
| Credit | 4 |
| Semester Offered | 1, 2, 3 |
| Duration of Courses | |
| Degree | Undergraduate |
| Programme | Bachelor of Business Administration in International Hospitality Management (International Program) |
| Course Description | Evaluating the planning, concept, project development and implementation of Sport Event and sport tourism, include basic understanding and principles of Mega-Sport Event market, the promotion and marketing, human resources development, financial management, strategic planning for the industry |
| Prerequisite | ICHT 232 |
| Other Description | |
| Language of Instruction |