Course Detail
| Course Title | Introduction to MICE Industry |
| Course Code | ICIH 423 |
| Credit | 4 |
| Semester Offered | 1, 2, 3 |
| Duration of Courses | |
| Degree | Undergraduate |
| Programme | Bachelor of Business Administration in International Hospitality Management (International Program) |
| Course Description | Basic concepts and theories of MICE and their integration into practical application; looking into the nature of those activities that are related to MICE, resources required for carrying out MICE; the relationship between hospitality and tourism industry and the MICE sector. |
| Prerequisite | ICHT 232 |
| Other Description | |
| Language of Instruction |