Course Detail
| Course Title | Incentive and Convention Management |
| Course Code | ICIH 424 |
| Credit | 4 |
| Semester Offered | 1, 2, 3 |
| Duration of Courses | |
| Degree | Undergraduate |
| Programme | Bachelor of Business Administration in International Hospitality Management (International Program) |
| Course Description | Understanding of incentive and convention management, hosting and co-ordination of familiarization visits, planning and taking sales promotional trips, participating in trade shows, and organizing convention promotion. In addition, this course covers marketing support, such as publication of sales aids and promotional materials, various audio-visual promotional aids, and other support materials. |
| Prerequisite | ICHT 232 |
| Other Description | |
| Language of Instruction |