Course Detail

Course Title  Exhibition and Exposition Management
Course Code  ICIH 425
Credit  4
Semester Offered  1, 2, 3
Duration of Courses  
Degree  Undergraduate
Programme  Bachelor of Business Administration in International Hospitality Management (International Program)
Course Description  Exhibition and exposition business, a new channel for destination planning and promotion, focus on the major components of exhibition and exposition, the market, products and services, program development, market research with a highlight on CRM, public relations, business strategy development, venue management, intercultural human resource management, cost controls, and impacts assessment, exhibition and exposition logistics, stand construction, and service partner management are included
Prerequisite  ICHT 232
Other Description  
Language of Instruction