Course Detail
| Course Title | Destination Marketing and Management |
| Course Code | ICIH 434 |
| Credit | 4 |
| Semester Offered | 1, 2, 3 |
| Duration of Courses | |
| Degree | Undergraduate |
| Programme | Bachelor of Business Administration in International Hospitality Management (International Program) |
| Course Description | Framework for Destination Planning and Marketing, Environment and Resource Analysis, Target Marketing and Destination Branding Strategy, Destination Marketing Mix Strategy, Creative Destination Product Development, Strategies in Managing Destination Resources, and Interpretation for Destination Resources. |
| Prerequisite | ICHT 232 |
| Other Description | |
| Language of Instruction |