Course Detail
| Course Title | Marketing Research |
| Course Code | ICMK 314 |
| Credit | 4 |
| Semester Offered | 1, 2, 3 |
| Duration of Courses | |
| Degree | Undergraduate |
| Programme | Bachelor of Business Administration in Marketing (International Program) |
| Course Description | Introduction of marketing research and its role in marketing decisions, qualitative and quantitative research procedures, tools, analyses, and result presentations. |
| Prerequisite | ICMB 221 |
| Other Description | |
| Language of Instruction |