Course Detail
| Course Title | Consumer Behavior |
| Course Code | ICMK 316 |
| Credit | 4 |
| Semester Offered | 1, 2, 3 |
| Duration of Courses | |
| Degree | Undergraduate |
| Programme | Bachelor of Business Administration in Marketing (International Program) |
| Course Description | Theories of consumer behavioral analysis, consumer decision-making process, consumer psychological processes, social and cultural dimension in the consumer purchasing process and their impact on marketing decision. |
| Prerequisite | ICMB 221 |
| Other Description | |
| Language of Instruction |