Course Detail
| Course Title | New Product Management |
| Course Code | ICMK 319 |
| Credit | 4 |
| Semester Offered | 1, 2, 3 |
| Duration of Courses | |
| Degree | Undergraduate |
| Programme | Bachelor of Business Administration in Marketing (International Program) |
| Course Description | Process of bringing new products and services to market within the strategic context, including technique for idea generation, development of product and service to meet consumer needs, testing feasibility of idea, strategies in developing and positioning products and product lines throughout the product life cycle, new product and service introduction, improvements, and deletion strategy. |
| Prerequisite | ICMB 221 |
| Other Description | |
| Language of Instruction |