Course Detail
| Course Title | Brand Management |
| Course Code | ICMK 322 |
| Credit | 4 |
| Semester Offered | 1, 2, 3 |
| Duration of Courses | |
| Degree | Undergraduate |
| Programme | Bachelor of Business Administration in Marketing (International Program) |
| Course Description | Brand management and strategy in creating, leveraging, and preserving brand equity, the use of qualitative and quantitative methods in evaluating brand equity, brand strategy at different stages of the product life cycle, development of brand positioning, managing total brand experience and brand relevancy. |
| Prerequisite | ICMB 221 |
| Other Description | |
| Language of Instruction |