Course Detail
| Course Title | Integrated Marketing Communications |
| Course Code | ICMK 323 |
| Credit | 4 |
| Semester Offered | 1, 2, 3 |
| Duration of Courses | |
| Degree | Undergraduate |
| Programme | Bachelor of Business Administration in Marketing (International Program) |
| Course Description | The nature and purpose of advertising and sales promotion in accordance with an integrated marketing communications perspective, shows how these activities will fit into the general process of marketing management, and specifically addresses marketing objectives and budget, target audience selection, communication objective, creative strategy, integrated communication strategy and media strategy. |
| Prerequisite | ICMB 221 |
| Other Description | |
| Language of Instruction |