Course Detail
| Course Title | Marketing Channel Management |
| Course Code | ICMK 328 |
| Credit | 4 |
| Semester Offered | 1, 2, 3 |
| Duration of Courses | |
| Degree | Undergraduate |
| Programme | Bachelor of Business Administration in Marketing (International Program) |
| Course Description | Management of the firm’s distribution systems, role of channel members, the impact of marketing channel decisions on marketing strategy, channel design and management, and an overview of supply chain management. |
| Prerequisite | ICMB 221 |
| Other Description | |
| Language of Instruction |