Course Detail
| Course Title | Business-to-Business Marketing |
| Course Code | ICMK 420 |
| Credit | 4 |
| Semester Offered | 1, 2, 3 |
| Duration of Courses | |
| Degree | Undergraduate |
| Programme | Bachelor of Business Administration in Marketing (International Program) |
| Course Description | Understanding of the nature of organization buyers and its buying behavior, business buyer segmentation, supply chain management, customer relationship management, pricing, and product development. |
| Prerequisite | ICMB 221 |
| Other Description | |
| Language of Instruction |