Course Detail
| Course Title | Global Marketing Strategy |
| Course Code | ICMK 424 |
| Credit | 4 |
| Semester Offered | 1, 2, 3 |
| Duration of Courses | |
| Degree | Undergraduate |
| Programme | Bachelor of Business Administration in Marketing (International Program) |
| Course Description | Management of international marketing strategy, frameworks for developing international marketing strategy, sources of sustainable competitive advantage, international market source analysis, market entry strategy, and integration of marketing strategy with other functional strategies. |
| Prerequisite | ICMB 221 |
| Other Description | |
| Language of Instruction |