Course Detail
| Course Title | Pricing Strategy and Tactics |
| Course Code | ICMK 429 |
| Credit | 4 |
| Semester Offered | 1, 2, 3 |
| Duration of Courses | |
| Degree | Undergraduate |
| Programme | Bachelor of Business Administration in Marketing (International Program) |
| Course Description | An integrative approach to understand and evaluate the firm’s pricing strategy and tactics, drawing upon several disciplines such as marketing, economics, management, and psychology. Fundamental of business pricing strategy and tactics in theoretical and applied context, the dynamic of pricing and the influence of price on customer value, as well as the firm’s profits, and the competitors’ responses to the firm’s pricing strategy. |
| Prerequisite | ICMB 221 |
| Other Description | |
| Language of Instruction |