Course Detail
| Course Title | Principles of Marketing |
| Course Code | ICMB 221 |
| Credit | 4 |
| Semester Offered | 1, 2, 3 |
| Duration of Courses | |
| Degree | Undergraduate |
| Programme | Bachelor of Business Administration in Finance (International Program) |
| Course Description | Managerial marketing, product management, channel of distribution, price system, promotional activities, and introduction to consumer behavior. |
| Prerequisite | |
| Other Description | |
| Language of Instruction |