Course Detail

Course Title  Advertising
Course Code  ICCD 350
Credit  4
Semester Offered  1, 2, 3
Duration of Courses  
Degree  Undergraduate
Programme  Bachelor of Arts in Communication Design (International Program)
Course Description  A study of the foundation of advertising from historical to current marketing strategies, including research, account service, copyrighting, art direction, illustration, photography and self-promotion.
Prerequisite  ICCD 245
Other Description  
Language of Instruction