| Course Title |
Principles of Business and Management |
| Course Code |
BB 1104 |
| Credit |
4 |
| Semester Offered |
1 |
| Duration of Courses |
|
| Degree |
Undergraduate |
| Programme |
Bachelor of Business |
| Course Description |
Upon completion of this module, students are expected to be able to demonstrate an
understanding of business functions and theories of management, be familiarized with
the business functional areas such as finance, marketing, production, operations and
human resource. Students are expected to understand the practice of management in
contemporary organizations from a conceptual and pragmatic perspective. Students are
also expected to understand expected to have a coherent, broad comprehension of the
current issues and debates in business management including sustainability.
|
| Prerequisite |
None
|
| Other Description |
Module Content:
1. Business Trends - business environment, economics, global markets, ethical
behavior and corporate social responsibility
2. Business Management – ownership, customer driven business, entrepreneurship &
innovation, sustainability
3. Understanding business functions:
- Human Resource Management
- Marketing Management
- Financial Management
- Production/Operations Management
4. Understanding management functions and practices:
- Foundation of planning - setting objectives and techniques
- Fundamentals of organizing – organizational structure and design
- Fundamentals of leading – leadership and empowerment
- Foundation of control - controlling for organizational
|
| Language of Instruction |
English
|
